At Telenor we believe in the potential of artificial intelligence (AI) to empower societies now and in the future. Advanced analytics and AI bring new opportunities to optimise our network operations and develop new products and services that will ultimately improve people’s lives.

AI illustration

The lowdown: What is artificial intelligence?

Artificial intelligence (AI) can be defined as the science of making machines smart. Machine learning (ML) is a subfield of AI that allows computers to learn directly from examples, data and experience without being explicitly programmed. ML allows computers to learn patterns, find correlations and identify anomalies from large amounts of data (aka “Big Data”).

With more and better data, the model improves and delivers more reliable results. These insights can be used for making predictions and driving automation, which will permeate every aspect of running businesses in the future – from personalised marketing campaigns to predictive maintenance of electrical grids or self-driving cars.


The potential: How Telenor works with AI

Telenor is on its way to becoming a data-driven company, ultimately creating a competitive advantage with our AI and ML assets. AI has the potential to be applied for optimising network operations, automating customer interactions and personalising marketing and sales campaigns.

This is a change of focus that that requires a fundamentally new approach to data management. Our ambition is to strengthen AI and advanced data analysis both in our core business and by taking new positions. An example is the Internet of Things (IoT) where there are considerable growth opportunities. Our AI competence lies in our research department and across our operations, especially in Norway, Sweden, Thailand, and Pakistan.


The expert angle: Our views on the AI future

Ieva Martinkenaite, VP, AI and IoT Business Development

"To create value from AI it does not need to be science fiction, indistinguishable from human behaviour or simulating human reasoning. Companies need software that systematically transforms data into predictions, insights and choices that guide business decisions and make business processes increasingly more automated."


Asif Muhammad Iqbal, Head of Advanced Analytics, Digi

“AI is already a part of our daily life, and it will continue to be even more prevalent as automation, optimisation and AI-supported recommendations will make the everyday more convenient for customers and businesses. It goes without saying that AI researchers, developers and users must remember their responsibility towards balancing ethical usage of data and AI with the potential to earn profits.”

The journey so far: Telenor’s AI milestones to date

24 June 2020 AI innovation set to accelerate due to new research powerhouse Milestone

March 2017 Telenor-NTNU AI-Lab opens in Trondheim, Norway

August 17, 2018 Dtac, in partnership with Thammasat University’s Sirindhorn International Institute of Technology, launches new AI Lab in Bangkok

  • AI in Norway

    Chevron down 14x14px
  • AI in Europe

    Chevron down 14x14px
  • AI in Asia

    Chevron down 14x14px