First, adding a zero-rated offer to an existing portfolio of services broadens end user choice rather than reducing it. All else being equal, customers will have the ability to retain their existing offer. Zero-rated offers therefore give consumers the possibility to access services for a lower price, making internet services accessible for a wider range of consumers.
Second, from a competition perspective, mobile operators are not subject to SMP regulation in retail markets, implying that they have not the power to restrict or drive consumers’ choices, because competition would fix the problem.
Third, if a zero-rated service is designed to be open by zero-rating categories of services, or if all content application providers have the same rights and ability to conclude commercial agreements with an internet service provider, then it is difficult to conclude that choice is restricted. This is for instance the case of the Telenor Yng service which zero-rates all relevant music services in the Norwegian market.