With COVID-19 further highlighting the necessity of connectivity, “Be Smart Use Heart” became even more relevant as the pandemic pushed education from classroom to platform.
This shift makes parents, guardians and teachers even more crucial to the success of the initiative. Given their level of influence, it is important for parents and caregivers to understand the potential of the internet and provide their children with access to digital learning opportunities.
“We quickly saw that our initiative contributed to a shift in the teacher’s, policy makers and parents’ perception of the internet. Furthermore, the children had the necessary skills to stay safe and use the internet to their advantage,” says Rasna Hasan, Head of Online Safety, Global Partnerships, and Strategic Projects at Grameenphone.
In addition to students, the initiative also trained parents, guardians and teachers on child online protection and the benefits of the internet. Through an integrated communication campaign, the programme each year reaches approximately 25 million people.