Samrine Bokhari is the Head of Sales for Grameenphone in Chattaogram, Bangladesh’s second largest city, leading a team of 57 sales professionals. Previously the head of Dhaka Central Region, Bangladesh’s most populous city, Samrine was responsible for getting retailers across the city to go digital. Dhaka Central came up tops for retail digitalisation for 15 months in a row, thanks to the efforts by Samrine and her team in educating and empowering retailers.
How can women succeed in the competitive arena of sales?
I came from a non-sales background, but I kept an open mind and learned from all layers of sales, from the field force to veteran business heads. I also actively looked for opportunities to add value with my diverse experiences and perspective to the sales organisation.
What are the key challenges you face as a woman leading telco sales in Bangladesh?
The top challenge is bias and stereotypes against women. But through this, I have learnt to be persistent and confident. My experience is that, eventually, people around you will understand a leader is a leader and their gender is irrelevant.
Any advice for aspiring sales professionals?
My advice will be to not wait for a right time to pursue your dreams. Whenever an opportunity presents itself, grab it. Everything else will fall in place.