There’s also, perhaps, a greater sense of urgency in the small country of Norway. Oil has been quite literally the fuel of the economy for 50+ years, and the country is in hot pursuit of a successor once fossil fuels are benched for good. This means that new sources to fund the welfare state are required. To make the transition to sustainable growth in a digital era, business and academia must learn to work together.
“The Hub is the research world and the business world coming together to figure out how to capture value in the future. Telenor and NHH shared a vision, and two years in, we are already seeing the benefits.”
Andreassen is a self-proclaimed “hopeless technology optimist” but with a caveat. Technology optimism depends on technology adoption, he says, and the Hub is an arena for businesses to hone their skills and knowledge to ensure that invention and innovation always go hand-in-hand.
“We need inventions but by god we need innovation – taking that invention to the market. Nothing happens unless people – leaders, customers, employees and citizens – start using it.”
About the Digital Transformation Hub
Digital Transformation Hub @ NHH is part of Digital Innovation for sustainable Growth (DIG) – Norway’s leading research centre on digital innovation for sustainable growth at NHH Norwegian School of Economics. Its purpose is to assist leaders in their strategic decision-making on how to create, deliver, communicate, and capture value in a digital era. Here’s how to join.