Telenors DJuice(TM) in partnership with mobile Internet game developer Triggerduck

Press release
Fornebu
4 minute read
Telenors mobile Internet portal, DJuice, has joined a strategic partnership with Triggerduck Entertainment Engineering. Telenor Mobile Communications has simultaneously acquired 33,5 % of the company. Triggerduck is a developer of games for mobile devices.
Late last year, DJuice signed an agreement with ONI WAY in Portugal to become the default mobile Internet portal for ONI WAYs customers.

In early December 2000 also DiGi in Malaysia signed up with DJuice following the previous announced agreement with TAC in Thailand.

DJuice is Telenors branded concept for access to the Internet through present and future mobile Internet platforms. Through an interface between the web and mobile terminals, DJuice enables users to personalize their access to the Internet. Mobile Internet today is based on the WAP platform, but DJuice is designed to serve users both on GPRS and the future third generation mobile system UMTS.

The Triggerduck staff combines the talent of designers, game developers and programmers with a rich and varied background. The company is a developer of communication-oriented games for the wireless internet. Triggerduck presently has 10 employees. The partnership between DJuice and Triggerduck involves a distribution agreement of Triggerducks games on the DJuice portal.

Entertainment will be one of the most popular uses for mobile Internet phones. The recent Wireless Gaming report from Datamonitor predicted the market for mobile entertainment will be worth $5 billion by 2004, in the US and Western Europe.

DJuice have both an international version through Djuice.com and local versions in cooperation with national operators where language and content is tailored to specific needs adapted to the marketplace.

The agreement between ONI WAY and DJuice to establish djuice.pt in Portugal was signed in early December 2000, but gained its full value after ONI WAY was awarded one of the four Portuguese UMTS licenses on December 19, 2000. The establishment of djuice.pt is a part of the Djuice international rollout-plan and launch of the Portuguese services is planned for Q1 2001. The mobile Internet portal, djuice.pt, is the first DJuice portal in the continental Europe established on ASP terms.

As previously announced TAC in Thailand signed the agreement with DJuice in late August 2000. The portal itself, djuice.co.th, was launched on November 30.

DiGi in Malaysia signed its ASP agreement with DJuice in early December 2000. djuice.co.my was launched on December 18 as the default mobile internet portal for DiGis subscribers. DiGi is the no. 2 operator in Malaysia with 677.000 subs. as of June 30, 2000. The mobile penetration in the Malaysian market is 21,5 percent. Telenor Mobile Communications owns approx. 33 percent of the shares in DiGi.

In November 2000 DJuice - together with Wetter Online - was ranked as no. 1 in a Forrester report ranking 50 mobile portals in Europe. In September 2000, DJuice received the prize "The Golden WAP" as the best mobile internet portal in the Norwegian market ( djuice.no).