Telenor signs contract with Worldview Global Media Ltd.
Fornebu
5 minute read
Telenor and the Sri Lanka based company Worldview Global Media Ltd have signed an agreement for the development and supply of information and communication services in Europe that aim to enhance international cultural exchange. The agreement has been entered into by ColourSat; a part of Telenor Broadband Services. ColourSat has also signed an agreement for the distribution of two new Indian TV-channels.
ColourSat and Worldview Global Media Ltd will co-operate on the gathering and distribution of information via TV and WEB. The objective of the agreement is to increase Asians in Europes contact with their native cultures and further to offer other populations in Europe better access to information on Asian cultures.
The parties are aiming at the enhancement of understanding and tolerance and the narrowing of the information and knowledge divide in accordance with the commitments of Worldview to the UN and to follow up on Secretary General Kofi Annans statement:
"I applaud Worldview and Young Asian Television serving young Asian Audiences with compelling programmes on sustainable development and global issues of our time. The United Nations welcomes supporters like YA*TV" as it strives to fashion a more tolerant and just world".
Worldview Global Media Ltd is a subsidiary of Worldview International Foundation (WIF), an organisation with a consultative status towards the UN. WIF networks thousands of international voluntary organisations (NGOs) world-wide and works closely with several developing countries on an administrative and a governmental level. Worldview Global Media Ltd (WGM) is presently active in global media-, educational- and software markets and has subsidiaries in the US, South America, Europe and Asia. The TV programs of Young Asian TV (YA*TV), fully owned by WGM, are reaching more than 40 million viewers in Asia per week.
ColourSat, a business unit in Telenor Broadband Services, aims to deliver a wide-variety of multi-cultural and thematic infotainment to the European market through television distribution. Today ColourSat distributes a number of TV-channels, including NRK International, TV Finland, DR 1 (Danish Radio), the Pakistani Prime TV, the two Bollywood channels B4U Movies and B4U Music, Russias ORT International, as well as several radio channels. Since its launch in 1999, the business unit has worked to rapidly build a strong blend of ethnic and thematic infotainment, which is broadcast throughout Europe on Telenors satellites on 1ºWest.
As a result of the co-operation between Worldview Global Media Ltd. and ColourSat, an agreement has been entered into with Doordarshan (Broadcasting Corporation of India) on the distribution of the two Indian TV-channels; Doordarshan World and Doordarshan News.
Doordarshan World (DD World) offers a blend of entertainment orientated programmes 24 hours a day including; news, soap operas, dramas, sit-coms, movies, sport and annual events. Doordarshan News (DD News) shows daily news bulletins and broadcast 24 hours per day in both English and Hindi. DD World and DD News are both channels meant for south Asian communities in Europe.
"We are very happy to see the way ColourSats and Worldviews individual strategies and core competence complements and support each other. As a first result of this co-operation we are happy to announce the launch of the Indian State TV-Channels into the European market already mid September", says Kjell Løvbakken, Managing Director of ColourSat.
The co-operation will as of September also include the development of an Internet portal with the help of existing Worldview personnel and competence in Sri-Lanka.
The parties are aiming at the enhancement of understanding and tolerance and the narrowing of the information and knowledge divide in accordance with the commitments of Worldview to the UN and to follow up on Secretary General Kofi Annans statement:
"I applaud Worldview and Young Asian Television serving young Asian Audiences with compelling programmes on sustainable development and global issues of our time. The United Nations welcomes supporters like YA*TV" as it strives to fashion a more tolerant and just world".
Worldview Global Media Ltd is a subsidiary of Worldview International Foundation (WIF), an organisation with a consultative status towards the UN. WIF networks thousands of international voluntary organisations (NGOs) world-wide and works closely with several developing countries on an administrative and a governmental level. Worldview Global Media Ltd (WGM) is presently active in global media-, educational- and software markets and has subsidiaries in the US, South America, Europe and Asia. The TV programs of Young Asian TV (YA*TV), fully owned by WGM, are reaching more than 40 million viewers in Asia per week.
ColourSat, a business unit in Telenor Broadband Services, aims to deliver a wide-variety of multi-cultural and thematic infotainment to the European market through television distribution. Today ColourSat distributes a number of TV-channels, including NRK International, TV Finland, DR 1 (Danish Radio), the Pakistani Prime TV, the two Bollywood channels B4U Movies and B4U Music, Russias ORT International, as well as several radio channels. Since its launch in 1999, the business unit has worked to rapidly build a strong blend of ethnic and thematic infotainment, which is broadcast throughout Europe on Telenors satellites on 1ºWest.
As a result of the co-operation between Worldview Global Media Ltd. and ColourSat, an agreement has been entered into with Doordarshan (Broadcasting Corporation of India) on the distribution of the two Indian TV-channels; Doordarshan World and Doordarshan News.
Doordarshan World (DD World) offers a blend of entertainment orientated programmes 24 hours a day including; news, soap operas, dramas, sit-coms, movies, sport and annual events. Doordarshan News (DD News) shows daily news bulletins and broadcast 24 hours per day in both English and Hindi. DD World and DD News are both channels meant for south Asian communities in Europe.
"We are very happy to see the way ColourSats and Worldviews individual strategies and core competence complements and support each other. As a first result of this co-operation we are happy to announce the launch of the Indian State TV-Channels into the European market already mid September", says Kjell Løvbakken, Managing Director of ColourSat.
The co-operation will as of September also include the development of an Internet portal with the help of existing Worldview personnel and competence in Sri-Lanka.