Telenor Group becomes Presenting Partner of the Eurovision Song Contest 2010

Press release
3 minute read
(Fornebu, 11 September 2009) The European Broadcasting Union (EBU) today announced the Telenor Group as Presenting Partner of the Eurovision Song Contest 2010 in Oslo. The three shows, Semi-Finals on 25 and 27 May and the Final on 29 May 2010, will be televised live, hosted by the Norwegian national public broadcaster NRK.
Telenor Group, one of the leading mobile operators is the world, has been granted extensive pan-European event, association, media and new media rights for the upcoming events in Oslo. As a key part of the sponsorship rights Telenor Group will be entitled to produce and market the Official Eurovision Song Contest Mobile Phone across all its participating markets.

"The European Broadcasting Union is very pleased to welcome Telenor Group as Official Sponsor of the Eurovision Song Contest 2010. Telenor Group, like the Eurovision Song Contest, is a frontrunner in technological development and one of the leaders in their area. For this reason, we are looking forward to a successful cooperation", commented Bjørn Erichsen, Director Eurovision TV.

"The Telenor Group looks forward to taking part in one of the largest entertainment events in Europe. With our presence in eight European markets and experience in providing advanced communications services, we are well positioned to contribute to next year's Eurovision Song Contest, especially as the event will take place at our own Telenor Arena. We now start the process of exploring and developing services connected to the event", said Jon Fredrik Baksaas, President and Chief Executive Officer of the Telenor Group.

The Eurovision Song Contest has a rich tradition and heritage, dating back to 1956. It is one of the few truly pan-European television programmes transmitted live via the Eurovision satellite network, in prime time on free-to-air television and is watched by some 125 million viewers throughout Europe and beyond. For more information, please visit the official website of the Eurovision Song Contest:

For more information, please contact:

Telenor Group: Esben Tuman
Communications Manager
Phone: +47 905 08 400

EBU: Bjørn Erichsen
Director Eurovision TV
Phone: +41227172111