Telenor and NRK join forces to enhance the mobile experience

Press release
Fornebu
2 minute read
Telenor Mobil and Norwegian state broadcaster NRKs telecom department are to become strategic partners. Norway's number one telecom operator and Norway's largest media company will cooperate in developing mobile services for WAP and the third generation mobile network, UMTS.
This autumn, the first mobile service from the partnership will be launched. It will be a WAP/GPRS-service based on a number of well-known brands and programs from NRK.

«It is important both for the operator and for the service provider that we cooperate to build the new industry which the mobile Internet represents», says Head of Programs in NRK Futurum's telecom department, Anne Halvorsen.

On Desember 1st, 2001 Telenor Mobil will launch its third generation mobile network, UMTS. NRK will supply the multimedia contents for this based on the most popular entertainment programs.

«We will use our strong market position as Norway's leading multimedia producer to play a leading part as a content provider for the mobile Internet. A strategic agreement with market leader, Telenor Mobil, is an important step in the right direction to achieve this goal», says Halvorsen.

Telenor Mobil is dedicated to developing its mobile Internet portal, djuice.com, and to make it as broad and manifold as possible. Telenor therefore initially hopes to cooperate with as many content providers as possible. At the same time Telenor Mobil hopes to build a close relationship with certain partners.

«We want to offer our customers the best mobile services in the future, and to achieve this, a tight-knit cooperation with the best content providers in the market is of paramount importance», says Ric Brown, head of Mobile Internet and Commerce Services in Telenor Mobil.