Nextra enters neighboring Nordic countries
Fornebu
3 minute read
Telenors Internet company, Nextra, launches in three Nordic countries. At the same time, Nextra AB strengthens its debut in the Swedish market with the purchase of rising ASP Mirea.
Nextra continues on its path of European expansion with launches in Sweden, Denmark and Finland; with these most recent additions, the company is now present in 11 countries. Nextra AB, headquartered in Stockholm, currently has 50 employees, but plans to add between 30 and 50 before year-end. The Swedish operations will further serve as a base for the development of Nextra in Finland and Denmark, where the company has now established local sales offices.
Nextra ABs managing director Olle Waktel, who previously led Telias Internet operations, has great ambitions for Nextra in Sweden. His goal is to see that the company assumes a key role in the Swedish market. "We are focusing strongly on small to medium-sized businesses, where we perceive a great potential for Nextras services," says Waktel.
Mirea purchase
Nextras strategy in Sweden is to offer software that is stored centrally within Nextras network, to small and medium sized enterprises. The purchase of Mirea, a young but rapidly growing deliverer of ASP services, will contribute strongly to the realization of this goal. The idea is to offer companies secure applications with high availability at low, predictable fixed costs.
"Through the purchase of Mirea, we can offer business applications which support functions such as CRM and HR, on top of the existing Nextra services," emphasizes Waktel.
Mireas managing director, Peter Andersén, sees the deal with Nextra as an opportunity for a greater European rollout of the companys offerings. "Now we have the necessary resources to develop next generation ASP products. And through Nextra, well be able to distribute them to an even larger market outside of Sweden," adds Andersén.
Nextra ABs managing director Olle Waktel, who previously led Telias Internet operations, has great ambitions for Nextra in Sweden. His goal is to see that the company assumes a key role in the Swedish market. "We are focusing strongly on small to medium-sized businesses, where we perceive a great potential for Nextras services," says Waktel.
Mirea purchase
Nextras strategy in Sweden is to offer software that is stored centrally within Nextras network, to small and medium sized enterprises. The purchase of Mirea, a young but rapidly growing deliverer of ASP services, will contribute strongly to the realization of this goal. The idea is to offer companies secure applications with high availability at low, predictable fixed costs.
"Through the purchase of Mirea, we can offer business applications which support functions such as CRM and HR, on top of the existing Nextra services," emphasizes Waktel.
Mireas managing director, Peter Andersén, sees the deal with Nextra as an opportunity for a greater European rollout of the companys offerings. "Now we have the necessary resources to develop next generation ASP products. And through Nextra, well be able to distribute them to an even larger market outside of Sweden," adds Andersén.