Cheaper SMS the more messages sent

Press release
Fornebu
3 minute read
Telenor Mobil introduces a price scale on text messages (SMS) through the Skala subscription plan. Cost per message decreases according to the number of messages sent per month. The lowest price for a text message is hence NOK 0.69.

Telenor Mobil launched the Skala subscription plan last summer in order to meet the increasing competition in the Norwegian market. Skala represents a new approach to mobile pricing as the price plan automatically gives the customer lower minute fares the more the phone is being used.

As of November 1, text messages will also be included in the price scale. The first 59 messages a month will cost NOK 1, while the next 60 will cost NOK 0.89. As of the 120th message, the price will drop to NOK 0.69. The price scale starts over every month.

A strong combination
"Skala combines low monthly costs with call fares that are automatically adjusted to the level of use. Skala is Telenor Mobil's most competitive subscription plan for the mass market," said Assistant Head of Information at Telenor Mobil, Esben Tuman Johnsen.

About Skala
Skala's monthly fee is fixed at a modest NOK 49, and the minute fares are low. In addition, the minute fare is reduced to a minimum of NOK 1.09 per minute depending on usage. Customers with a Skala subscription plan can also be members of Mobilbonus , which will give further advantages. The price scale on text messages will apply to both new and existing Skala customers.

Text messages sent from the Telenor Mobil web pages will cost NOK 0.75 regardless of the amount sent, and are not included in the price scale.