Ad Tech Business Growth Lead
About the position
Position Name: Growth Lead - AdTech
Organization: Digital Platform, Payment & Partnership, Product
Job Location: GP House
Closing Date: May 26, 2025
Please attach your updated CV while applying for this position
Job Purpose:
The AdTech Growth Lead is responsible for overseeing and shaping the business models of a commercially viable, innovative, and advertiser-friendly AdTech platform. This role requires deep expertise in AdTech platforms, campaign management, and data analysis. Working closely with the AdTech Product Lead, sales teams, and both internal and external stakeholders, the Growth Lead ensures the successful implementation and continuous evolution of effective business strategies. As a partner- and advertiser-facing role, strong communication, negotiation, and relationship management skills are essential. A sharp business focus and a growth-oriented mindset are critical to driving long-term success in this position.
Job Responsibilities:
Deep understanding of mobile advertising, including ad formats, monetization models, and programmatic platforms (DSPs, SSPs, DMPs).
Conduct research to uncover growth opportunities, differentiation strategies, and innovative AdTech solutions.
Develop and assess business models aligned with ROI and long-term sustainability.
Leverage analytics and performance metrics to optimize campaigns, platforms, and user experiences.
Build and manage high-value partnerships to support scalable business growth.
Continuously improve ad and platform performance for both publishers and advertisers.
Use analytics (GA, Mix panel etc.) to monitor and measure product performance, identifying strengths and areas for improvement
Use data to inform prioritization decisions such as analyze user feedback, market research, product analytics, and A/B testing results to identify which features or enhancements will have the most significant positive impact on the platform.
Define funnels and reporting systems to track campaign and user-level performance.
Act as a liaison between product, sales, finance, and IT to ensure cohesive strategy and execution across the AdTech ecosystem.
Manage stakeholder expectations by setting clear timelines, delivering on commitments, and proactively addressing any issues or delays.
Education and Experience:
Bachelor’s in Marketing, CSE, or a related field.
Master’s in Digital Marketing or MBA is a plus.
Minimum 7 years of experience in AdTech arena (ad agency, ad business team within telecom operators/OTTs/e-commerce, etc.); with 2 years of experience in mobile advertising, social media marketing, and affiliate platform ad management will get higher priority.
Proven track record in scaling digital products, managing ad platforms (e.g., Google Ads, DV360, Meta Ads), or working with DSPs, SSPs, and DMPs.
Experience working with ad servers, attribution tools, SDKs, and customer data platforms (CDPs).
Skills/Competencies
Certifications in Digital Marketing or AdTech specific, Data Analytics, Product Management will be treated as an added advantage.
Proficiency in data analysis tools (e.g., SQL, Excel, Google Analytics, Looker, Tableau).
Expertise in product and project management and familiar with the use of Figma, Jira, Trello, and other such project management tools.
Sound knowledge about ad stack system, marketing stack, and types of advertisements.
Strategic mind-set and critical thinking capability.
Customer-centric mindset with the ability to understand customer needs, preferences, and behavior and translate them into innovative solutions.
Excellent interpersonal skills with the ability to collaborate effectively with internal stakeholders, external clients and partners/vendors.
Idea and understanding of local and global platform & industry evolution and market trends.
Excellent analytical abilities for identifying gaps and opportunities.
Effective communication and negotiation skills.
Ability to perform under pressure and support team collaboration.