Senior CRO & Personalization Manager
About the position
Looking for a workplace for the future? At Telenor, you own your career. Here, you'll have the opportunity to make the most of your dreams and expertise while contributing to technological innovations that are barely even imagined today. Innovations that we know will change the map for how we communicate and live our connected lives in the future. Are you looking for a workplace where you can make a difference in what matters most - relationships between people? Then you are welcome to Telenor.
How you'll make a difference with us
As Senior CRO & Personalization Manager, you will lead our end-to-end optimization and personalization strategy across digital sales touchpoints for our B2C customers. Your mission is to increase conversion, engagement, and customer lifetime value by delivering frictionless, relevant, and tailored experiences throughout the subscription journey.
You will combine experimentation expertise with data-driven personalization to create dynamic user experiences that respond to customer needs, behaviors, and lifecycle stages. Working closely with UX design, analytics, product, engineering, and marketing teams, you will build a scalable testing and personalization framework that continuously improves sales outcomes across acquisition, upgrade, and retention flows.
Key Responsibilities
Lead the strategy, roadmap, and execution for CRO and personalization across all digital sales channels.
Identify high-impact opportunities through behavioral analysis, segmentation, funnel diagnostics, and customer insights.
Drive A/B and multivariate testing, personalization rules, and audience-based experiences.
Implement personalization use cases across landing pages, product selection, checkout, and logged-in experiences.
Develop a scalable experimentation culture, including prioritization models, documentation, and shared learning processes.
Collaborate with marketing to align personalization with lifecycle campaigns and traffic strategies.
Partner with product and engineering to ensure personalization logic and experimentation tools integrate smoothly into the tech stack.
Track and report on the impact of optimization and personalization initiatives on key KPIs such as conversion, sales, churn, customer lifetime value and higher digital engagement for service errands.
Experience & Background
6+ years in CRO, personalization, digital growth, or related roles.
Proven ability to improve conversion rates and revenue through structured testing and advanced personalization strategies.
Experience in subscription-based digital businesses; telco experience is a strong advantage.
Background in working with cross-functional teams within digital product and sales environments.
Skills
Deep expertise in A/B testing, experimentation frameworks, and funnel optimization.
Hands-on experience with personalization platforms (e.g., Dynamic Yield, Optimizely Personalization, Adobe Target, similar).
Very strong analytical capabilities including segmentation, cohort analysis, and behavioral insights.
Good understanding of customer data platforms (CDPs), tagging, and data layer concepts.
Ability to translate insights into clear hypotheses, test designs, and optimization roadmaps.
Solid understanding of UX/UI principles and how they influence behavior and conversion.
Skilled in collaborating with product owners, developers, designers, and analysts.
Can read and understand HTML, CSS, JavaScript, as well as able to make small front-end changes in testing tools and troubleshoot broken variations or selectors without relying on developers.
Has understanding of DOM structure, dataLayer usage, and how personalization payloads are injected
Personal Competencies
Hypothesis-driven thinker with excellent prioritization skills.
Strong communicator capable of influencing stakeholders at all levels.
Comfortable leading discussions around data, strategy, and technical implications.
Curious, experimental mindset focused on continuous learning and improvement.
Highly organized with the ability to manage multiple initiatives simultaneously.
Our promise to you
We are better together.
Here, you'll be part of a family-like and inclusive culture, built on strong shared values and leadership that empowers you with both trust and confidence. We believe in enabling each other to act and make decisions, while always having each other's backs through ups and downs.
We support relationships and societies.
Telenor plays a vital role in the society, giving your work a greater purpose. Every day, we create value for millions of people and maintain a customer-first approach where human relationships are at the heart of everything we do.
We make room for life.
Work from home up to two days a week, if your role allows it. The rest of the time, we create magic together at the office. Leadership based on trust and flexible working hours helps you balance work and life. We support you through every stage of life with our benefit package, including collective agreements, occupational pensions, wellness allowances, and customized insurance solutions tailored to your needs.
We invite you to a career in motion.
Your development is at the center of our culture. We dedicate at least 40 hours per year for you to deepen your expertise, explore new areas, and develop in your role. Through Telenor Academy and other learning initiatives, you'll have the tools and freedom to advance your career. If you want to broaden your horizons, we are present throughout the Nordics.
Apply today!
Will you take the next step in your career with us? We look forward to your application! We review applicants on an ongoing basis, so don't wait-reach out today.
In this recruitment, Telenor collaborates with Experis IT, which has extensive experience in recruiting IT specialists and managers. If you have any questions or need more information, please contact Recruitment Consultant Carina Eyoma at carina.eyoma@se.experis.com, +46 73-086 22 75.
Please note that we cannot accept applications via email.
Good to know
As part of Telenor's policy, we conduct background checks on final candidates for all recruitments.