In Myanmar, only 28 per cent of Telenor’s customers are streaming video. This is significantly lower than in other countries. The winning team is a part of the WowPlay product team in Telenor Myanmar. The team is developing a solution that aims at lowering the barrier for video streaming by giving the user control over cost and optimization of their spending. This solution will significantly improve the streaming experience and enable more users to enjoy the video services. The members of team WowPlay are Indi Davis, Natapone Charsombut and Collin Aung Paing.
Following a three-month incubator bootcamp, the 7 teams has competed to get more funding to have their ideas and prototypes developed further within Telenor. The winning team will be set up as an internal project to work fully on their idea for another year. Several business units are also interested in letting the teams continue as local projects.
When Ignite was launched in 2016, CEO Sigve Brekke challenged us all to come up with ideas for solutions or services that can impact the societies in which Telenor operates and that the company’s more than 170 million customers can use in their daily lives.
Solving customer problems
“For the third batch, we have focused on ideas closer to our existing business areas, internet services, communication services and health. We also secured that the solutions were solving real customer problems through extensive use of user research in the design process.” said Tarald Trønnes, Director of Internal Innovation who is heading Ignite.
Out of more than 186 submitted ideas, 18 were invited to a pitching process in Singapore in January this year. Seven teams were selected for the incubator programme. During an intensive bootcamp period, the seven teams had to research, test, ideate and iterate on their ideas. These revised solutions were showcased to employees and top management Tuesday 5th of June and pitched to a global jury at Telenor HQ yesterday, Wednesday 6 June.
Innovation – a structured process
“With Ignite, Telenor has proven that innovation is not magic, it is a very structured process and a lot of hard work,” said Witold Sitek, SVP Transformation Programme in Telenor and member of the jury.
“The Ignite teams have been on a rollercoaster ride as they learned the hands-on Red Way of Work. Through it all they have persevered and the results of their user research, design thinking, and prototyping efforts can be seen in their Final Pitch and Demo Day presentations. I know that the Ignite teams will continue to innovate and inspire us all for many years to come,” said Erica Gibson, VP of Product Management, User research and Ignite.