The companies on this year’s Change the World list hail from 19 different countries. Telenor Group is the only business headquartered in Scandinavia that has made it onto the list.
On this year’s list, FORTUNE editor in chief Clifton Leaf writes, “For the fourth straight year, with the help of our partners at the Shared Value Initiative, we’ve identified dozens of companies that are tackling public health, environmental, economic, or other societal challenges as part of their everyday operations. The list, importantly, isn’t about the charity companies give—and, no, we’re not weighing corporations on some omniscient scale of good and bad. Fortune’s Change the World list, rather, is about solving problems through the only sustainable and scalable problem-solving machine we know of: business.”
“Telenor is committed to bringing the benefits of being connected to as many people as possible. We believe that a more equal world is good for our business and for the people we serve. By making sure as many as possible of us can participate — having an identity, a bank account, an ability to access healthcare — we can have real impact on reducing inequalities. To be recognised by FORTUNE as a company that contributes to Changing the World is testament to how Telenor uses its vast footprint and the power of connectivity for social good, to create shared value,” says Sigve Brekke, President & CEO of Telenor Group.
FORTUNE recognised Telenor Group for its work to bring affordable health care and health advice to the mass market in Bangladesh. This is the reasoning:
“Telenor’s home country is among the world’s healthiest; now the company is helping to improve health in Bangladesh, where getting access to health care is difficult. Through Tonic, an app-based program aimed at subscribers of Telenor’s Grameenphone service, some 5 million customers have signed up for benefits like the Jibon (“Life”) app, which provides free information about maintaining a healthy, sanitary routine. Tonic Daktar (“Doctor”) provides access to immediate medical advice by phone for a fee of about 6¢ per minute. Tonic also offers discounts on medical services and financial aid for hospitalisations.
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Note about FORTUNE Change the World methodology:
The Change the World list recognises companies that have had a positive social impact through activities that are part of their core business strategy. We prioritise companies with annual revenues of $1 billion or more. The initial solicitation and assessment of nominees is conducted in partnership with FSG, a nonprofit social-impact consulting firm; the Shared Value Initiative, a global platform for organisations seeking business solutions to social challenges; and Professor Michael E. Porter of Harvard Business School. Fortune writers and editors then evaluate and rank the companies by these four factors.
- Measurable social impact: We consider the reach, nature, and durability of the company’s impact on one or more specific societal problems. This category receives extra weight.
- Business results: We consider the benefit the socially impactful work brings to the company. Profitability and contribution to shareholder value outweigh benefits to the company’s’ reputation.
- Degree of innovation: We consider how innovative the company’s effort is relative to that of others in its industry and whether other companies have followed its example.
- Corporate Integration: We consider how integral the initiative is to a company’s overall strategy, and how well that strategy is communicated through the ranks and elsewhere. http://fortune.com/change-the-world/