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Telenor’s global business units are also gaining more real estate on the browser home screen, which enables a new channel of direct-to-customer communication that helps drive traffic to specific content sources.
“We have already seen rapid uptake of a co-branded version of the Opera Mini mobile browser in our business units, helping our many feature phone customers experience the Internet, sometimes for the first time. We believe this re-forged partnership will open up even more opportunities for our business units and our customers to take advantage of the full benefits of the Web,” said Rolv-Erik Spilling, Head of Telenor Digital Services.
Opera was initially selected as a Telenor partner two years ago, due to its status as a best-of-breed browser on feature phones, in addition to its data compression capabilities that create a faster Internet experience for users and a lesser load on the network.
Opera Mini has been a particular success for Telenor’s Malaysian operator DiGi and Bangladeshi operator Grameenphone. To increase the number of users of the co-branded Opera Mini, DiGi and dtac in Thailand launched campaigns that enabled users surfing with the Telenor co-branded version of Opera Mini to access content from Wikipedia and Facebook at no data charge. Campaigns in Grameenphone resulted in 1.3 million new users of the co-branded Opera Mini in just one year, while DiGi gained nearly half a million new users in just four months.
“By creating a service ecosystem around the Opera Mini browser, we are giving Telenor’s global operations more control and more real estate to communicate new offers and create campaigns for their customers,” said Lars Boilesen, CEO, Opera Software. “We look forward to seeing even more customers around the world enjoying a great Web experience from Opera and Telenor.”
DiGi was also the first operator worldwide to launch Opera’s new web pass concept, where users can buy easy-to-understand data plans in the similar way as they buy apps.
For further information, please contact:
– Atle Lessum, Head of Communication Telenor Digital Services, tel. 415 05 645, firstname.lastname@example.org
– Katrin Jaakson, Head of Global Media Relations, Opera Software, tel. +47 9205 4570 email@example.com