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The service is set-up to help Thai farmers to access useful information on agricultural developments, enhance their skills and help them share knowledge between one another.
At this year’s ICT Excellence Awards, which is organized by the Thailand Management Association, *1677 was announced winner in the category ‘Knowledge Management’.
Content improvement in phase two
In phase two of *1677 Farmer Information Superhighway, dtac and partners have utilized ICT to further develop the project. The content format has been upgraded and includes MMS and Video Clip, no longer SMS only. In this way subscribers can get maximum benefits from the latest telecommunication technologies and mobile phones, which enables more rapid data transfer through GPRS and EDGE.
Significantly improving of farming skills and techniques
Rungnabha Yordmai is a rice farmer and has received daily information on ‘rice cultivation’’ since May 2009:
“Since I started my subscription, I have been jotting down all the useful information and started experimenting on the formulas I have received via SMS and the staff of *1677. The results are overwhelming!” says Mrs Yordmai.
Based on the techniques Mrs Yordmai has received from *1677 Farmer Info, she has reduced the production cost and the cost of fertilizer by 67 per cent while gaining an increased production capacity of 40 per cent.
The service, launched on 12 August 2008, now has more than 200,000 subscribers for SMS content, and more than 5,000 subscribers have agreed to subscribe to receive content per MMS and Video Clip.
New partners and experts’ consultation
Subscribers may also access information through the farmers’ help centre. The information centre, accessible across the nation, provides access to the network of successful farmers and academics for experts’ consultation.
Over the past year, the project has gained strong support from both private and public sectors that provide their expertise help improve the standard of living for Thai farmers together.