Keeping focus on child online safety in Denmark

In November 2015, the Media Council for Children and Youth in collaboration with among others Telenor and Save the Children published the guide “There is so much parents don’t understand…”

Last updated: Aug 2016

The guide is aimed at parents of 7-12 year olds and is an online magazine that offers knowledge about the lives of children, playing and learning with the Internet, social media and games. In the guide, parents can find guidelines including ten tips on how to handle children’s online life as well as a range of animation videos and podcasts with situations from everyday life to make the parents reflect on issues like how to deal with rules on screen time, online behavior and age limits on social media?

The guide also urges parents to think about their own media habits in terms of being a good role model.

Public debate at Folkemødet (The People’s Meeting) 2015 and 2016 on online child behavior

In 2015 and 2016 Telenor DK was present at the annual People’s Meeting in the little town of Allinge on the island of Bornholm.


In 2015 Telenor and the IT Industry Association hosted a successful and well-attended debate that focused on the pros and cons of children using social media on their mobile phones and in the panel were representatives of Save the Child, and the national organizations of school pupils and parents respectively.

In addition to giving good advice, the event focused on how children themselves experience the social opportunities online, and how mobile online access affects their everyday life. Telenor also made arrangements for a local school class to attend the event.

Targeted messages

Also discussed at the debate was how best to target messages about good online behavior towards the kids. Printed pamphlets are probably not always the optimal means of communication and schoolteachers may not all be fully updated when it comes to the use of social media.

In 2016, Telenor continued the debate on children online taking the cue from the above mentioned parent’s guide focusing on the different roles parents and children respectively take or should take upon themselves using social media. The debate was being held with a panel consisting of the national parents association, the NGO Sex&Samfund (Sex&Society), an associate Professor from the University of Aarhus, and pupils from the Danish drama school, Teaterbutikken (The Theater Shop).