Telenor Serbia

Updated: June 2016

Telenor Serbia became a wholly-owned subsidiary of Telenor on 31 August 2006 through the acquisition of Mobi 63 d.o.o. Telenor Serbia offers advanced voice and non-voice services to subscribers on both a prepaid and contract basis. Non-voice services include SMS, MMS, mobile content services and internet service. As at 31 March 2016, Telenor Serbia had a total of 3.0 million mobile subscriptions. As at 31 March 2016, the mobile penetration (SIM cards) and number of inhabitants in Serbia were 130% and 7.1 million, respectively.

Network and licences 

Telenor Serbia currently holds 10-year technology neutral licences for 2G/3G/4G service provisioning which commenced on 31 August 2006, and are renewable for a successive 10 year period. In January 2010, Telenor Serbia acquired a licence for public fixed-line telecommunications networks and services. The licence was issued for 10 years, with a possibility of extending the licence validity period for another 10 years in accordance with regulatory framework that is in effect until 2030.

The 1800 MHz spectrum auction was conducted during February 2015 and in this process Telenor acquired an additional 10 MHz. The licence for the new band was issued on 5 March 2015 and this, combined with technology neutrality, allowed Telenor to start LTE on 25 March 2015. In November the 800 MHz spectrum auction was completed successfully. Telenor obtained 2×10 MHz.


In addition to Telenor Serbia, there are two other mobile operators in Serbia: Telekom Srbija, a state owned operator (MTS), and VIP mobile, which is a wholly-owned subsidiary of Mobilkom Austria. Both MTS and VIP mobile hold GSM and UMTS licences. Telenor Serbia estimates that it had a market share of approximately 32.7% as at 31 March 2016. As at 31 March  2016, the market leader, MTS, had an estimated market share of  44.7% and VIP mobile had a market share of  22.6%. Another operator, SBB, is registered as an MVNO; however, the provision of mobile services by SBB is currently on hold due to various objections raised by Telekom Srbija to SBB’s participation in the Serbian MNP process. In addition, Telekom Srbija and Media Works (a member of Greenhouse Telecommunications Holding) acquired a CDMA 450 (FWA) licence in May 2009.

Regulatory matters 

In 2011, the Republic Agency for Telecommunications (RATEL) designated Telenor as a SMP operator in the market for termination in mobile networks. At RATEL’s request, Telenor Serbia submitted a reference interconnection offer whereby set-up fees in an amount of 0.29 Serbian Dinars were abolished and a symmetrical approach to MTRs for all three mobile operators was maintained. In mid-2013, RATEL legislated for the regulation of MTR prices for 2014 and 2015.  With effect from 1 January 2014, the MTR is RSD 3.95 per minute, which lowered to RSD 3.43 per minute with effect from 1 January 2015.  RATEL announced MTR glide path in SRB from 3,43RSD to 2,75RSD on 1st May 2016 with a further decrease to 2,07RSD on 1st January 2017.Telenor was also designated as a SMP operator in the market for termination in fixed networks in December 2014. The level of FTR was regulated (0,62 RSD/min) and reference offer was published. On 1 September 2014 SMS Interconnection was introduced between Telenor Serbia and MTS at a price of RSD 2. On 4 May 2015 RATEL issued a decision under which Vip mobile started implementation of SMS Interconnection from 1 June 2015.

Roaming regulations were initiated based on the regional agreement of Bosnia and Herzegovina, Macedonia, Montenegro and Serbia. The Telecoms Ministers of these four countries were signatories to the agreement while four regulatory bodies have defined the glide path for roaming charges, starting from 30 June 2015. All three operators have implemented the regulated prices.

Technology neutrality was implemented in December 2014. In March 2015, Telenor completed rolling out UMTS900, hence providing 3G internet to almost 99% of the population in Serbia. Technology neutrality was also the first step towards 4G in Serbia.

Due to interference caused by digital enhanced cordless telecommunication handsets within the 2100 MHz band, Telenor Serbia requested from RATEL a move to the upper interference-free 2011 MHz band. This request was granted and it allows Telenor to remain in the new band until September 2015. Interference was not removed from Telenor’s original band and Telenor was not able to use the granted spectrum.  Numerous requests for permanent reshuffling (relocation) to “clean” band of 2100 MHz spectrum have been sent to the regulator and Telecom Ministry. The regulator issued a decision for temporary reshuffling until the end of 2016.