Every little helps

110 lower secondary schools, 36,160 pupils, 180,000 used mobiles, NOK 6 million paid out, 23 mobile joint initiatives, 85 phishing sites closed, and 532 tonnes less CO2 in the atmosphere. These are just some of the key words to describe Telenor’s efforts in the field of corporate responsibility during 2012.

Last updated: Feb 2015

‘It’s fun to take these kinds of results further,’ says Berit Svendsen, CEO of Telenor Norway. ‘We work throughout the whole year with the objective of helping to make Norway a better country to live in. A sustainable and socially responsible business requires dedicated employees – we have those at Telenor! Our corporate responsibility initiatives are wide ranging and to see so many good results lined up alongside one another really motivates us to continue our efforts.’

The Annual Report “Corporate responsibility and sustainability 2012” is now available on Telenor Norway’s corporate responsibility website.

‘Taking active corporate social responsibility is a never-ending task, but to see a comprehensive overview of the results gives us the drive and initiative to continue this work,’ says Berit Svendsen.

Tears flow when young people share their online experiences

Every other young person between the ages of 10 and 15 says that they or someone they know has been bullied or teased online. 80 per cent of Norwegian parents do not believe that online bullying affects their children.

In 2012 the Bruk Hue [“Use your head”] campaign visited 110 lower secondary schools. In total, Bruk Hue’s Ole Roger Vestøyl has met 36,160 school pupils and 5,800 parents on his journey across the country.

‘We discuss what young people experience online, and provide advice about how they should deal with online tormentors,’ explains Vestøyl.

‘It is also important to tell them what is and isn’t allowed, so that the pupils themselves become conscientious internet users. For example, when we say that it is illegal to share pictures of a person without his or her consent, most people in the audience are very surprised.’

The Bruk Hue [“Use your head”] campaign is Norway’s largest campaign against online bullying, and is a collaborative project between Kids and Media, the Norwegian Media Authority, the Norwegian Red Cross, and Telenor Norway.

‘At Bruk Hue we have professionals who are able to communicate with young people on their own terms. I myself have participated in Bruk Hue [“Use your head”] meetings, and there are powerful stories that come out,’ says Telenor’s Berit Svendsen.

‘Given that 8 out of 10 children and young people now use social media several times a day, it is unfortunately a fact of life that many in the audience will have experienced online abuse that can reduce many to tears. Both pupils and parents report that the Bruk Hue [“Use your head”] campaign is of great benefit, and that makes every penny we put into the campaign worth it!’

From its inception in 2008 up to and including spring 2013, 120,000 pupils and 22,000 parents have participated. The campaign will continue in the autumn.

From Gausdal to Gambia – the hunt for gold in drawers

7 in 10 Norwegians have old mobile phones lying in drawers, but through the collection initiative “New opportunities for used mobile phones” Telenor and the Norwegian Confederation of Sports managed to collect an enormous 180,000 old mobile phones out of Norwegian drawers during 2012. In return for this collective effort, Telenor Norway pays the teams NOK 35 per mobile, with the efforts of 2012 bringing in NOK 6 million to the coffers of Norwegian sports teams. Last year, Ski IL football and handball club was in a class of its own: they managed to collect a total of 3,136 old mobiles.

‘This is good for the environment, good for recreational sports, and good for users in the third world who don’t have the opportunity to buy a brand new mobile,’ says Berit Svendsen, CEO of Telenor Norway. 90 per cent of an old mobile can be recycled, and many Norwegian mobile phones can be reused in new markets.

‘180,000 mobile phones collected in the space of a year is a fantastic result! This is a win-win-win project for us at Telenor, and we’re more than happy to pay the bill for it,’ says Svendsen.

Coverage in rural areas

An increasing number of Norwegians now receive mobile coverage where they live. But in rural areas where the population is sparse and the terrain difficult, any student of business studies can tell you that it is too challenging and expensive to expand the mobile network. In order that people in outlying areas can have the opportunity to communicate by mobile phone, Telenor has, in many cases, joined forces with the local municipalities to form what we call mobile joint initiatives. Coverage experts at Telenor investigate which technological solutions are required, and Telenor unites with the local municipality to pay the bill for providing mobile coverage in these remote areas. In 2012 17 municipalities in 7 counties received mobile coverage in 23 new locations thanks to joint initiatives like this.

FIGURES FROM TELENOR NORWAY’S CORPORATE RESPONSIBILITY REPORT

The Bruk Hue [“Use your head”] campaign

2012

2008-2012

Schools visited (number)

110

350

Pupils

36,160

103,707

Parents

5,800

17,864

 

New opportunities for used mobile phones

2012

2011

2011-2012

Total number of mobile phones collected

180,114

171,854

351,968

Total payments in lieu of collection from Telenor to sports teams

12,318,880

 

Reduction in CO2 emissions and energy consumption Development 2008-2012

2008

2009

2010

2011

2012

CO2 emissions (tonnes)

8,959

7,830

7,633

7,001

6,569

Energy consumption (GWh)

301

293

298

278

274

 

Telenor Norway’s journeys by air – development

2008

2009

2010

2011

2012

Domestic/Scandinavia – number

13,068

9,801

9,736

8,600

7,434

Europe – number

2,223

1,661

1,306

1,057

1,026

Transatlantic – number

247

185

256

271

184

Total journeys by air

15,538

11,647

11,298

9,928

8,644