Telenor Serbia

Telenor Serbia, Telenor’s wholly owned subsidiary, is the country’s largest mobile operator (revenue/ marketshare).

Telenor Serbia offers voice and non-voice services to subscribers on both a prepaid and contract basis.

Key facts

  • The largest mobile operator in Serbia (revenue/ marketshare)
  • 3.301 million mobile subscriptions (Q3 2017  – including Telenor Montenegro)
  • 910 employees (Q3 2017  – including Telenor Montenegro)
  • Total revenues of NOK 3.894 million (2016 – including Telenor Montenegro)
  • Monthly Mobile ARPU: NOK 84 (Q3 2017  – including Telenor Montenegro)
  • The headquarters are located in Belgrade
  • CEO: Ingeborg Øfsthus

Socio-economic impact of mobile financial services

A study conducted by the Boston Consulting Group for Telenor in 2011 found that the introduction of mobile financial services could add a 2 % increase to Serbia’s Gross Domestic Product (GDP) by 2020. Widespread mobile financial services are estimated to play a role in the creation of 23,000 new jobs by 2020.

Telenor Serbia offers Platimo, where customers can pay their Telenor bills, top up prepaid accounts, authenticate transactions and transfer money.

Read more about our impact

Historical background

Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia’s first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.

Analytical information

For detailed information on regulatory matters, network, licenses and competitors, see our business descriptions for Telenor Serbia.

Company Website

Visit Telenor Serbia’s website

Key Figures for Telenor Serbia

Third quarter First three quarters Year
2017 2016 2017 2016 2016
(NOK in millions) Restated* Restated* Restated*
Revenues
Subscription and traffic 668 663 1.861 1.891 2.486
Interconnect revenues 160 183 459 578 752
Other mobile revenues 37 46 75 88 106
Non-mobile revenues 181 118 459 355 491
Total revenues 1.045 1.011 2.854 2.912 3.835
Operating expenditures 241 262 734 780 1.039
EBITDA before other items 436 413 1.100 1.090 1.395
Operating profit 296 286 692 716 883
EBITDA before other items/Total revenues (%) 41,7 40,8 38,5 37,4 36,4
Capex 71 179 223 345 490
No. of subscriptions – Change in quarter/Total (in thousands): 59 102 3.301 3.487 3.339
ARPU – monthly (NOK) 84 82 79 80 79
Exchange rate (RSD) 0,0755 0,0762 0,0755
Exchange rate (EUR) 9,2340 9,3758 9,2889