Telektronikk 2.2004
Innovation Practice
Innovation, uniqueness and IPR strategy<a href="/telektronikk/volumes/index.php?page=author&auth_id=44">Haakon Thue Lie</a>, <a href="/telektronikk/volumes/index.php?page=author&auth_id=45">Axel Moulin</a> and <a href="/telektronikk/volumes/index.php?page=author&auth_id=46">Tom Ekeberg</a>
Identifying unique ideas and turning them into income-generating products, the purpose of innovation, is part of most companies’ business strategy. Uniqueness does not necessarily lie in technology; it can also be found in a way to address the market, in a new branding or in a new customer process. Uniqueness will make the customer return. An organisation should ensure that ownership of unique assets is transferred from the employee’s head to the organisation. Otherwise, the organisation may be deprived of clients the day the critical employee leaves. An organisation needs a strategy, policies, and processes to accompany these generation and transfer processes. That strategy should interfere with other strategies, such as those for HR, R&D, Finance, Branding, Marketing. Also – the strategy needs to build awareness regarding IPR owned by others.
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