EASTERN AND CENTRAL EUROPE
Montenegro
Our wholly-owned subsidiary Promonte, is the leading provider of mobile telecommunication services in Montenegro.
Promonte holds a GSM 900 and a GSM 1800 license. Promonte's GSM network had a geographical coverage of approximately 75.5% and population coverage of 98.7% at year-end 2006.
Services
Since commercial launch of GSM services in 1996, Promonte has positioned itself as an innovative and quality operator within all segments, focusing its products and services on simplicity of tariff structure and user-friendliness. The company primarily offers mobile voice, roaming, value-added services and mobile data services over GPRS to its subscribers on both a prepaid and contract basis. Promonte now provides full EDGE coverage in its network.
Outlets and retail
At year-end 2006, Promonte markets and distributes its mobile telephone services through independent dealers with 2,011 points of prepaid sale, including one wholly owned outlet in the capital Podgorica. In addition, Promonte entered into “shop-in-shop” agreements with five independent dealers during 2005 and by the end of 2006, 24 shops offered Promonte postpaid mobile service to the market
| Promonte | 2004 | 2005 | 2006 |
|---|---|---|---|
| No. of mobile susbscriptions (in millions) | 0.28 | 0.31 | 0.37 |
| - of witch prepaid | 0.23 | 0.27 | 0.31 |
| Av. traffic min. per subscription per month (AMPU) | 100 | 99 | 113 |
| Av. revenue per subscription per month (ARPU) | 123 | 116 | 116 |
| EBITDA/Total revenues (%) | 46.9 | 49.5 | 49.2 |
| Operating profit/Total revenues (%) | 15.0 | 16.1 | 22.4 |
| Capex | 16 | 38 | 76 |
| Market share GSM (%) | 58 | ||
| Mobile penetration (%) | 78 | 88 | 104 |
> Regulatory matters
> Further discussion and analysis
Market data
Montenegro- Population (2005, in million): 0.65
- Land area (sq KM): 13,812
- Population per sq KM: 47
- Population growth (%) av.2004-2005: 3.5
- GDP per head (US$): 3,800
- GDP per head (US$) purchasing power parity: 5,100
- Real GDP growth (%) av. 2004-2005: 4.0
- Inflation (%) av.2004: 3.4
Market share 2006
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Total Mobile Market
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