A Nordic advantage
Nordic users of telecommunications are among the most advanced in the world. As this is Telenor’s home market, it means that we have to be at the forefront of industry developments to maintain our leading position.
2006 saw a high number of service developments and product launches in the Nordic mobile markets. MSN Messenger quickly attracted many young users, and mobile email is being well received in the business community. Mobile Internet is another growth area where Telenor extended its offer over the year. Rapid growth and development also characterise the market for fixed broadband access and services.
A high number of Nordic media consumers now spend more time on the Internet than watching TV. This means that more capacity and higher speed is needed. It also means the need for a differentiated product offering with frequent launches and a high rate of innovation. In 2006, soccer content sold over the web has been a success, and our web security solutions for private and corporate customers have confirmed their leading positions.
Overall, our 2006 Nordic innovation stories demonstrate that even in an advanced market, it is important to find the balance between technological leadership, user needs and what is commercially viable.
