Goals, vision
and strategy
Goals and vision
Telenor’s primary goal is to create greater value for our shareholders, customers,
employees and partners, and for society in general. We strive to be a driving
force in creating, simplifying and introducing communication and content solutions
to the marketplace.
In order to achieve this goal, Telenor base its strategy on its customer oriented vision, ‘‘Here to Help’’ as well as its core values, ‘‘Make it easy, Keep promises, Be inspiring and Be respectful’’.
Strategy
Telenor’s strategy is to strengthen the performance of the local mobile operations
in the Nordic region, Eastern and Central Europe and Asia by combining Group
industrialisation with local drive and responsiveness. Further, to develop its
leading position in the Nordic region with a broad range of communication services.
This strategy implies the following focus areas:
To strengthen the position as an international mobile
operator.
Telenor intends to continue to strengthen its industrialisation of the mobile
operations by obtaining control over selected mobile companies. Control is essential
to benefit from cross-borders synergies, such as scale in procurement, to develop
new services and implement best practices, to improve operational efficiency
and to increase the overall profitability. Telenor intends to manage the non-strategic
investments as financial investments and to exit from international mobile operations
where the company can not obtain control over time.
To strengthen the position in the Nordic region.
Telenor intends to continue to streamline its mobile and fixed operations in
the Nordic region by exploiting the benefits resulting from economies of scale
and cross-border synergies. The company believes its Nordic presence will improve
support to the customers by building upon expertise in, and the range of, both
mobile and fixed services.
To be the leading provider of communications services
in Norway.
Being the leader in a broad range of services in both the residential and business
markets in Norway, Telenor will seek to improve profit performance in the mobile
and fixed areas by introducing new services and through a wide range of cost-cutting
initiatives.
To continue to be the leading distributor of TV services
to consumers in the Nordic region.
Telenor will continue to develop new opportunities to strengthen our strategic
position as a leading distributor of subscriptionbased television in the Nordic
region. The company will focus on attracting new subscribers and increasing
revenue per user by providing attractive content and new interactive services.
Non strategic companies.
Telenor will enhance the value of those companies which are not strategic for
our main business areas and dispose of all or part of our interest in such companies.