Telenor’s global coordination programme was launched early 2005 with a single goal: To increase the local competitiveness of our mobile operations by taking advantage of our global joint competence and scale.

Telenor has the recent years moved from a holding-company approach to a more collaborative united force, building on a common culture and stimulating best practice sharing and co-operation between markets, while maintaining local edge and market relevance.

All companies have adopted common guidelines for developing a customer-oriented focus and performance, and a system for monitoring goals and market positions secures follow-up activities and dynamic operation.

Telenor’s Segmentation Model has been adopted throughout Telenor’s portfolio, establishing a common framework and segment focus to ensure that diverse market needs are met. Mobile Market Offering, a process tool for developing segmented go-to-market strategies, has been used at several of the operations as part of the business planning process for the next year.

To date, a number of initiatives have been implemented across the Telenor family of mobile operations. These initiatives not only ensure optimised operation and synergies across the Telenor family but also stimulate service and product development in other sectors of the industry.

The youth concept djuice has been launched in Norway, Sweden, Hungary, Ukraine, Bangladesh and Pakistan. The Content Provider Access model (CPA), which allows content providers to bill customers directly, has been implemented successfully in Norway and Malaysia. A common E-load electronic prepaid top-up solution has been introduced in Pakistan, Malaysia, Bangladesh and Ukraine. E-Phone, a common push-mail solution has been implemented in Hungary, Russia, the Nordic region, Malaysia and Thailand. This solution will be implemented at all operations in the Telenor family. The Sales Tracking System, an electronic tracking system for sim-packs and reload coupons throughout the distribution chain has also been implemented in several of Telenor’s operations.

The programme of global coordination and global teamwork ensures effective groupwide decision-making and local responsiveness.