Social report 2004

Introduction
The term Corporate Social Responsibility is widely used in industry and commerce as well as in society, but the subject is certainly ambiguous. Some people will argue that socially responsible companies are those that give something back to society, usually in the form of financial support to a worthy cause. Others will argue that social responsibility is about ethical conduct and about contributing to positive social development. Internationally, social responsibility is often seen in the context of new development and the struggle against poverty, with a special focus on human rights, corruption and protecting the environment.

For Telenor this is not a question of either/or. It is our firm ambition to be a responsible company that makes a positive contribution to society. Our many roles involve different forms of responsibility, as an employer, service provider, and market player and as a member of society. It is important for Telenor to be actively engaged in the fight against corruption. It is equally important to look after the welfare of our employees. We will continue to support voluntary organisations in their efforts to achieve a better society, and we will further our own efforts to make the Internet a safer place for both children and adults. At Telenor, social responsibility is not a separate sphere, but part of the fundamental approach that we bring to all our activities. We present this report to give interested parties the opportunity to gain insight into activities we feel are of special significance to our relations to society. In this way we are providing a detailed account of Telenor's activities, to be read as a supplement to our financial reporting.

The report for 2004 provides an overview of the most important events during the year. Telenor's social website provides more detailed insight into these issues.