SOCIAL RESPONSIBILITY

Accountability and trust are closely related. It is essential for Telenor to maintain a trusting relationship with its customers, owners, employees and society in general. We are therefore making a consistent effort to attend to the Group’s corporate social responsibilities in a comprehensive way.

Social Responsibility at Telenor
Telenor’s ambition is to be a leading company in the way of handling its social responsibilities and including them it in its business development. Telenor’s social responsibilities are founded on the Group’s core values; dynamic, innovative and responsible. Telenor will be responsible in its innovation, and innovative in the way it handles its responsibility, both nationally as well as internationally. The effort to reach these objectives requires a broad approach.

Telenor’s main focus in managing its social responsibilities has in 2003 been to ensure safe and positive working conditions, protect nature and the environment and exert good business practice in all parts of its operations. It is essential for Telenor that individual employees and managers make the right choices when faced with ethical dilemmas and that they always consider Telenor’s reputation when in contact with customers, authorities and the market. Telenor will be a driving force in creating, simplifying and bringing communications solutions and content solutions to the market. Innovation and business development comprises the entertaining and the useful as well as the absolutely essential. Telenor is committed to its responsibilities in respect of this development and will closely consider the environmental, social and health-related impacts of Telenor’s products. In 2003, the main focus has been on Internet security, and an extensive safety campaign was launched, along with a new version of KidSurf, offering safe Internet surfing for children. To ensure the success of our strategy, Telenor has focused on building close ties with its partners. Through dialogue and cooperation, Telenor has gained a better insight into society's expectations of the Group.

Telenor’s three overriding objectives are:

• Telenor’s customers shall be assured that the Group conducts its operations in an ethically responsible manner
• Investors with strict demands for social responsibility shall prefer Telenor
• Telenor’s employees shall be proud of the way the Group is handling its social responsibilities

Ranking on ethical indexes
Based on evaluations of its social, ethical and environmental performance, Telenor is listed and highly ranked on prestigious international indexes. The most important of these indexes are the Dow Jones Sustainability Indexes, FTSE4Good and Storebrand’s “Best in Class”.

The ”Dow Jones Sustainability Indexes” family follows a best-in-class approach comprising the sustainability leaders in the investable universe from each industry. Since launch, 51 licenses have been sold to asset managers in 14 countries.		The “FTSE4Good Index Series” has been designed to measure the performance of companies that meet globally recognised corporate responsibility standards, and to facilitate investment in those companies.		The “Best in Class” designation from Storebrand Investments is awarded to companies that meet the highest environmental and social standards from each industry.