Telenor's principal objective is to create maximum value for its owners. The company has set the following main strategic goals in order to realize this objective:
To be the leading provider of mobile voice and mobile Internet services in the Nordic region and in selected countries elsewhere in Europe and Southeast Asia
To be a leading pan-European provider of Internet and IP-based communications services to small and medium-sized businesses in Europe
To be the leading distributor of pay television and television-based broadband services in the Nordic region and other selected European markets
To maintain and expand our position as a leading provider of global mobile services based on satellite communication
To build on our strong position in telecommunications and IT solutions for the business market in the Nordic region
To maintain our strong position in Norway for fixed network services
To enhance and realize value from our non-core operations
In order to achieve our principal objectives, Telenor must create growth through innovation and the capability of delivering new services to the market rapidly. The Norwegian IT and telecommunications market is among the most advanced in the world. Telenor's strong position in its home market gives the company a good opportunity to launch new services before its competitors in both Norway and other markets.