Telenor's values have now become more visible as a result of our initial public listing. We can now compete with other companies for investors' favor when the need for more equity arises. From now on, our ability to deliver results in accordance with our owners' expectations will be of vital importance to Telenor's ability to develop successfully as an independent company with national roots.
In the beginning of 2000, we made a number of changes to our organizational structure as part of the preparations for our introduction to the stock exchange. We defined four key focus areas (Mobile Communications, Telecom, Broadband Services and Internet) as our future operations, while the rest of Telenor's operations were organized in to related business areas. The new structure was necessary in order to position Telenor as a growth company within the four core areas. These four business areas are wholly-owned Telenor companies that, in addition to showing strong growth, shall also cooperate closely and ensure that synergies are realized within the group.
The three related business areas (Media, Bravida and EDB Business Partner) were given freer reins and an opportunity to develop independently by, for example, attracting new owners. This may influence the creation of greater value to a larger extent than could have been achieved if these companies had remained wholly-owned units within the Telenor Group. Our strategy has been successful for both Bravida and EDB Business Partner, where new owners have entered the scene. Both companies now represent powerful units with a significant growth potential in both Norway and the Nordic region. The new owners have brought knowledge and experience, and they help create greater value in these companies. With regard to Media, we have recently started preparations for a possible initial public listing of the company, in order to make the values in the company more visible and to find new owners who can give the company new impulses for its development.
