For the ninth year in succession, Aftenposten and MMI (Markeds- og Mediainstituttet AS – a Norwegian public opinion analyst) have carried out a nation-wide profile survey of the attitudes of the population to a selection of large companies. The survey covers the following main themes:
- Environmental awareness
- Social responsibility and morals
- Economics and profitability
- Advertising and information
- Overall impression
115 companies in 15 sectors of industry were studied. The table below shows Telenor's position with regard to three of these main themes in the period from 1997 to 2000.
| Year |
Results - position |
| Environmental awareness |
Social responsibility and morals |
Overall impression |
| 1997 (114 companies) |
26 |
38 |
15 |
| 1998 (115 companies) |
30 |
31 |
16 |
| 1999 (115 companies) |
17 |
24 |
8 |
| 2000 (115 companies) |
23 |
20 |
16 |
The results demonstrate that Telenor has dropped back both as regards environmental awareness (23rd place) and overall impression (16th place), whilst there has been a slight improvement as regards social responsibility and ethics (20th place).There is not necessarily a direct connection between what work is actually done in the different fields and the impression the majority of people have. This is most probably a question of putting over the appropriate information and establishing routines for better communication with the various interested parties.
Ranking according to business sector
The results have also been arranged according to business sector. Telenor is included in the group of ten technological companies. In this group, Telenor was in 2000 in second place as regards environmental awareness, first place as regards social responsibility and morals and first place as regards overall impression.
The table below shows Telenor's position in the ranking according to business sector in the last two years.
| Year |
Results - position |
| Environmental awareness |
Social responsibility and morals |
Overall impression |
| 1999 (10 companies) |
2 |
1 |
1 |
| 2000 (10 companies) |
2 |
1 |
1 |
