Products and Markets
Profitable growth and providing of the best user experience
are strategic ambitions for positioning Telenor as a leading global Telco. R&I's
research unit Products and Markets is a driving force for making these ambitions
take place.
In cooperation with Telenor operating companies and third parties, we focus
on these ambitions through the combination of excellent customer insight and
our knowledge of technological possibilities.
The principal aims are new business units, concept and
service innovations, and the best customer support offerings across customer
touch points. By combining several methods in multi-disciplinary teams, R&I
also conducts own research within selected areas, delivers strategic advices
and evaluates current offerings.
Key competences
- Qualitative and quantitative user- and segment studies
- Evaluation of uptake and usage of existing and new potential services
- Pilot trials and experiments
- Usability - and user experience work
- M2M/Connected Object technologies
- Mobile Handset technologies
- Service concepts and service enablers
- User Experience
- Future Services
- Customer Insight
- Concept Development
