The Telenor Group's Indian mobile operation today announced that its services in India will be named Uninor.
“The announcement of the Uninor name is a significant milestone in the roll-out of the operations in India as we move closer to launch. As in Telenor Group’s existing markets, the Uninor brand will represent our vision and core values,” said Jon Fredrik Baksaas, President and CEO of the Telenor Group.
The Uninor name will leverage from Telenor Group’s established marketing and design framework, increasing the efficiency and accuracy when introducing the brand to the Indian market. The brand unifies the global telecom expertise of the Telenor Group and the presence in and understanding of the Indian market of Unitech Ltd. in a common identity.
As in several other markets where Telenor Group is present, the new name follows Telenor’s brand strategy, combining the global position of Telenor Group with a distinct local flavor.
The Indian mobile market represents a possibility to further enhance the Telenor Group’s position as one of the world’s leading mobile operators. As a long-term industrial player, the Telenor Group is committed to the development of one of the world’s largest and fastest growing telecom markets.
Glenn Mandelid, communication manager, Telenor Asia,
E-mail: email@example.com, Tel.: +66824401122