As of January 1, 2003, Telenor will be reorganised to create a more robust organisation, capable of continuing the development of the Norwegian activities and secure continued growth in the international mobile portfolio. "Telenor is strongly committed to improve services for our customers in the domestic market and to elaborate a clearer strategy for our international activities" said CEO Jon Fredrik Baksaas.
In order to simplify and strengthen Telenor’s position in the domestic market, a separate Norwegian market area will be established, in which all sales and marketing activities for the mobile and fixed-network areas will be joined. Morten Karlsen Sørby, who will be part of the Corporate Management, will manage this area. “For customers and employees in Norway, the most important aspect of this change will be to make it simpler to be a Telenor customer. Telenor shall be a more open and service-minded company, and we need to ensure that customers clearly see what we are offering, and what we stand for,” said Karlsen Sørby.
A smaller and more business-oriented Corporate Management will have only seven members as of January 1st . The new Corporate Management consist of: CEO Jon Fredrik Baksaas, Senior Executive Vice President Arve Johansen, Senior Executive Vice President and CFO Torstein Moland, Executive Vice President Jan Edvard Thygesen, Executive Vice President Stig Eide Sivertsen, Executive Vice President Morten Karlsen Sørbye and Executive Vice President and CTO Berit Svendsen.
The group will have three business areas, encompassing mobile activities, fixed-network activities and broadcast activities as well as “other activities” which also will be the financial reporting structure. The business area Mobile will encompass management of all international mobile activities in consolidated and associated mobile companies, and all mobile activities will have joint financial reporting. Arve Johansen will head the Mobile business area. The business area Networks will be headed by Jan Edvard Thygesen, and will encompass fixed-network development and operation in Norway, as well as international fixed-network activities. The financial reporting from Networks will include the group’s joint fixed-network activities. The business area Broadcast will encompass all broadcast activities, such as content and interactive services for TV, including Canal Digital. Stig Eide Sivertsen will head the Broadcast business area.
“It is our aim that the new management and organisational model shall contribute to simplify Telenor for customers, employees and owners. Increased efficiency and enhanced powers of implementation shall secure higher customer satisfaction, continued growth in the mobile activities and a strengthening of the supply capacity in the Nordic region,” said CEO Jon Fredrik Baksaas.
As a result of these changes, Telenor’s previously announced Capital Markets Day will be postponed. This event will be arranged after the results from the fourth quarter have been presented.
High resolution photos : http://www.telenor.com/groupmanagement/