Telenor started its operation in India in 2010. On 2 February, 2012, the Indian Supreme Court quashed 122 telecom licenses, and directed the government to allot new licences and spectrum through auctions. Uninor’ s licenses were among these. On 14 November,2012, Telenor acquired licences in six circles which means that we offer our services to every second Indian for the next 20 years.
Uninor – a successful player in the Indian market
India is considered one of the most competitive markets for telecommunications services in the world. A few years ago, the Indian government asked new players to enter the market to drive competition, introduce new services and reduce prices for consumers. Uninor serves as the single biggest answer to India’s call: with 44 million customers* across 9 circles, this aggressive newcomer has taken on the established players in India’s telecom market by making mobile communication more affordable for the Indian consumer.
- Uninor has secured strong subscriber growth since its start in India, and is the only operator entering the market in 2008 that has taken market shares of significance
- Uninor captured more customers than any other operator – old and new – in 2011, and continues to figure among the top subscriber acquiring operators in India
- While experiencing rapid growth, regulatory challenges and operating on limited spectrum, Uninor continues to keep its costs under control
Behind the Uninor success are innovative business practices, a focused market approach and determined Uninor employees. Uninor strives to be the best on three areas:
- Best on servicing the basics
- Best on mass market distribution
- Lowest costs in the industry
*Source: TRAI. Visit the TRAI website