Mats Danielsen new CEO of Liquid Barcodes

Telenor acquired Liquid Barcodes in March, 2013. The company is the largest mobile coupons player in Norway today, and delivers loyalty concepts for its customers within retail business for everyday and speciality items.

“With his extensive experience from retail business, Mats will be a good sparring partner for Liquid Barcodes’ customers. One of his main tasks will be to further develop Liquid’s solutions in order to increase traffic to the stores and drive sales. Mats is a leader with the ability to inspire, motivate and create results – qualities that are crucial to a company that represents a priority area in Telenor,” said Svein Henning Kirkeng, head on eCommerce in Telenor Digital Services.

Mats Danielsen has a Master in Business and Economics and has held positions in Statoil Fuel & Retail (SFR), Accenture as well as in the Royal Norwegian Air Force. In SFR Danielsen experience includes responsibility for European retail sales and operations across eight markets – Scandinavia, the Baltics, Poland and Russia.

A market in growth

“As a retailer, I see that the mobile phone provides unique opportunities for customer interaction and increased sales. With its strong team of skilled employees, Liquid Barcodes is well positioned in a market that I think will see significant growth the next few years,” said Mats Danielsen.

Over the past few years Liquid Barcodes has helped its customers to carry out several hundred coupons and loyalty campaigns. Today, the company has customers throughout Scandinavia and the Baltic States.

“Liquid’s solutions with coupons that are scanned at the check-out counter in the shops are easy to use for both customers and employees. The coupons are unique and fully traceable, which makes it possible to distribute more personalized and relevant offers,” concluded Mats Danielsen.

Coupons have been a widespread marketing tool for quite some time, but in Norway promotional gifts were first permitted in 2009. This means that Norway is still an immature coupon market, but at the same time, a significant portion of the country’s coupons are most likely to be distributed directly on mobile phones.

The advantage of using the mobile phone is that you always carry it with you. Through digital solutions it’s easier to create personalized offers, ensure more efficient distribution of these offers and gain better understanding of user behaviour. In addition, other related services on the mobile can be offered, such as punch cards, gift vouchers, bonus cards, loyalty cards, etc.

About Liquid Barcodes

Liquid Barcodes delivers complete solutions for mobile digital coupons and digital loyalty cards in Scandinavia and the Baltic countries. The company has about 10 employees. Annual turnover for 2012 was around NOK 10 million. The company is based in Oslo.