Gold Award for “Best Brand Guidelines”

The Transform Award is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. The award recognises best practice in corporate, product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation. In addition, it is a platform for organisations to tell their rebranding stories and to discuss reputational change. Read more about the Transform Award.

Telenor Group together with its London-based agency Pajama Ltd. was nominated for its internal Brand Centre, which is a shared resource of branding tools for all 11 business units and 35,000 employees, in the category “Best Brand Guidelines” along with HSBC. There were many entries for this category, but Transform only shortlisted Telenor Group and HSBC. And Telenor won the Gold award!

Source of inspiration

The Brand Centre has been developed with contributions from many of the employees in several business units across the Telenor world. It is an internal toolbox consisting of guidelines, toolkits, thousands of images, and design elements available to be used freely in all the Telenor companies. It is also a great source of inspiration consisting of updated communication material which everyone can implement and use in their daily work.

“As project manager it has been a great pleasure to see the increased use of the site, and the overwhelming feedback and suggestions we have received from all business units,”  says Elisabeth Gathe, Brand Manager in Group Branding.

Testimony of the innovative and fresh design

The award is a testimony of the Brand Centre’s excellent way of showcasing the new innovative and fresh Telenor design, which is currently being implemented by all business units. Telenor’s design consists of many elements. Some are mandatory, others are created to ensure flexibility. The mix of the elements enables our employees to create a unique and strong brand expression.

“We submitted the Brand Centre which showcases all the new design stretch work and guidelines,’’ says Keshen Teo, Director at Pajama. “The sophistication of the Brand Centre has impressed the judges. With more business units yet to implement the design stretch we see Telenor winning more accolades in the coming year.”