How is the value chain for mobile advertising evolving? What types of players are currently in this eco system? And what should the marketplace look like to sustain a fruitful mobile advertising channel?
Kristin Skogen Lund, Executive Vice President and Head of Digital Services & Nordic, took part in a panel discussion examining these issues.
Mobile Advertising is getting more and more established as an integral part of the media mix. We expect to see the same development as seen on online ads spent in the future, and some experts say that the total market could reach as much as USD 17,2 billion in 2015. Mobile operators have assets to take a position in this eco system. This was one of the topics in focus during a panel discussion which Kristin Skogen Lund took part in at the Mobile World Congress in Barcelona.