BRICS and innovation: Changing the Rules
Article:
Emerging economies like the BRICS countries are challenging the norms of the telecom industry, sharing knowledge, gains and operations with partners. These innovations bring costs down and enable profitability in extremely competitive markets.
Rajiv Bawa, Chief Representative for Telenor in India, participated in a session on “BRICS and the Challenges of Innovation” at the Mobile World Congress in Barcelona.
BRICS is an international political organisation of leading emerging economies, arising out of the inclusion of South Africa into the BRIC group in 2010. As of 2012, its five members are Brazil, Russia, India, China and South Africa. Over the past 15 years, Telenor Group has become a growth market expert, with vast operations in Asia. While technology was initially transferred to these business units, emerging markets have become exporters of new concepts and innovations.
Rajiv Bawa, Telenor’s Chief Representative in India has been working in the global IT industry on several continents. In the video interview above, he talks about how companies in emerging markets are changing the rules of the mobile business.