Telenor Pakistan creates “magic box” of mobile services

Telenor Pakistan is making sure that mobile services are always close at hand for the people of Pakistan. The company has launched a programme called “Sahulat Ghar” (meaning home of convenience) to expand its retail offerings across the country. Both telecom and non-telecom retailers selected for this programme are given a branded kiosk outfitted with a “magic box”. This box supplies them with equipment to meet the mobile phone needs of Telenor Pakistan subscribers.

“In the world’s sixth most populous country, it is increasingly important to offer programmes that reach customers throughout Pakistan. Our goal with Sahulat Ghar is to bring convenience to customers by offering them a range of mobile services right at their doorstep,” said Malik Faisal Qayyum, Director Sales & Distribution, Telenor Pakistan.

First industry initiative of its kind

Sahulat Ghar is the first industry initiative of its kind and a significant step towards bringing mobile services to more people across the country, no matter their location. Each magic box contains a touch-screen laptop, a scanner, a printer, a biometric device and a smart card reader to read SIM data.

With the magic box Sahulat Ghar retailers are suddenly a fully-equipped mobile outlet ready to offer a range of products and services. Each retailer is trained to operate the equipment and is given access to a helpline for all their support needs.

1,000 more Sahulat Ghar shops coming soon

Telenor Pakistan has so far opened 160 Sahulat Ghar retail locations in various parts of the country. By offering these services, retailers enjoy a boost in business due to increased customer traffic. Telenor Pakistan intends to launch up to 1,000 more magic box-equipped outlets over the next six months.