Toca Boca – winner of Telenor Digital Winners Prize 2011

Press Releases:

Yesterday, at the Digital Winners conference, Telenor announced that the winner of this year's Digital Winners Prize is Toca Boca - a Swedish company, making digital toys for kids.

“Toca Boca is a truly digital winner with 2,7 million downloads. The winner has been an inspiring example of Scandinavian mobile innovation since it released its first products in March 2011,” says Rolv-Erik Spilling, SVP and Deputy Head of Telenor Digital Services and Nordic. Spilling is heading up this year’s jury.

“The Winners development of digital toys for touch screens and focus on learning, enabling small kids (2-6) their first safe interactive digital experience whilst providing an open ended play, focus on imagination, no winning or losing has been recognized. The winner is an example of clever ideas developed in a R&D environment in close relationship with the users in this case the small kids,” Spilling continues.

Telenor’s Vision and Values (“Be Inspiring” in particular) has been used as a guiding principle when selecting candidates to the short list. The winner should inspire players and customers to become digital and use digital channels, and to “Make it Easy”, which stresses the importance of high user friendliness.

The following criteria has been emphasized

  • Cross platform potential
  • Commercial success
  • Inspire to use digital channels
  • Personal score from the jury members

“We are both proud and happy for this very prestigious award. It shows that we are on the right track in introducing families to fun, creative and safe digital toys for kids. We’re especially glad that the jury recognized our work with open ended play – where kids just have fun, and don’t have to compete or get stressed,” says Björn Jeffery, CEO of Toca Boca.

The list of registered applications ended up with more than 30 highly qualified candidates from Sweden, Norway and Denmark, and from this the jury on the 14th November ended up with a short list of three candidates:

  • Toca Boca
  • Wevideo: first cloud based full feature video editing platform supporting user collaboration
  • Never.no: a tool positioned to help broadcasters and content owners by connecting TV, Mobile & Social platforms through Two Screen and Social TV experiences

“The list of candidates this year was very strong, and we had some really good discussions in the jury before we ended up with Toca Boca as the winner. Including the two other candidates on the short list I would also like to draw attention to two other candidates, Legade; manage the digital estate for bereaved, and Dsafe AS, solutions for digital receipt. Their ideas were really inspiring,” says Rolv-Erik Spilling.

The prize is NOK 200.000 and business development with Comoyo.

For further information, please contact:

Atle Lessum, Head of communication Digital Services & Nordic,
atle.lessum@telenor.com, phone: +47 415 05 645

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