More Life to the “Battery for Life” Campaign
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"How do you get rid of your old mobile batteries?" dtac asked two years ago. The answer was: You can drop them in a box placed in any of the 400 dtac shops nationwide. The campaign "Battery for life" turned out to be a success. Now more companies are joining in.
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| Happy partners and CO-CEO Vichai Bencharongkul. |
More than 4 tons of expired batteries have been disposed of
Expired batteries are creating a serious environmental problem. The "Battery for Life" campaign was announced two years ago. In 2003 alone, over 4 tons of expired batteries have been disposed of by the project. But due to the rapid increase of mobile phone users and old batteries in the country, dtac has been looking for more support from private sectors, the public and other agencies involved, to get the message across to a wider audience.
Extending the program to other companies
The Pollution Control Department and a leading construction equipment manufacturer CPAC (The Concrete Products and Aggregate Co., Ltd.) have volunteered to help dtac promote the project among its employees and customers.
CPAC will produce collection boxes carrying the three organisations' logos and distribute them to all their factories and subsidiary companies. Once the boxes are full, CPAC will collect the batteries and send them to dtac for further disposal. This is only one among several other social contribution projects CPAC and dtac are planning to do together. "CPAC's commitment to be part of our "Battery for Life" project is highly appreciated. We hope that other organizations will also join us in the future," said Co-Chief Executive Officer of dtac, Vichai Bencharongkul.
Support from the Pollution Control Department
dtac wants to be recognized as a social responsible corporate citizen. Under the "Battery for Life" campaign, several activities have been carried out to raise public awareness and mitigate environmental impacts that are caused by improper use and disposal of mobile phone batteries.
The Pollution Control Department is also highly supporting the project:
"It is encouraging to see private sectors join forces in this kind of environmental friendly initiative. Mobile phone batteries contain several chemical substances that require proper disposal to prevent adverse effects on the environment. The Pollution Control Department is now in the process of collecting information for a regulation to ensure that electronic wastes will be in line of the international practice and standard."