Recycling Campaign in Serbia
(22 May 2007) As the first company in the country, Telenor Serbia launched a broad campaign to recycle old mobile phones.
Through this campaign, Telenor actively participates in solving a growing issue of electronic waste and in raising the environmental awareness of the Serbian people.
“This is a pioneering job here, because there were no initiatives for organized collection and disposal of out-of-use mobile phone sets. We hope the campaign will be a success in Serbia. We will all benefit from it,” said Nenad Antic, marketing manager of Telenor Serbia.
More than 90 per cent of overall materials can be reused
The majority of mobile telecommunication users usually buy new mobile phone sets every other year. Consequently, a large number of old mobile phone sets ends up as regular waste. More than 90 per cent of overall materials could be recycled and reused. Batteries, which represent 15 to 30 percent of the materials, could significantly damage the environment. The consequences are double: discarding of old mobile phone sets also means discarding noble gases and metals, and this kind of electronic waste pollutes the environment, because it causes liberation of toxic matter, such as lithium and cadmium.
Hand in your old phone - and get a discount
Telenor provides a discount of up to RSD 1,500 for a new phone from the Giant Choice to all existing and future users who bring their old mobile phones during the recycling campaign. Furthermore, to award their efforts, Telenor will provide users with an opportunity to participate in a large contest for the longest mobile phone of Serbia. Final winner in Serbia will get a new mobile phone as a reward.
The campaign will take place from May 22 until June 22, and phones will be collected in all Telenor shops, with support of Telenor express teams, which will collect old phones at other points of sale.
Telenor carries out the recycling campaign in cooperation with Eko Metal, a company that deals with collecting and processing of the waste materials, by which it joined the great action “Clean up Serbia”, carried out by the Serbian Recycling Association.