Less Bills, More Trees: The DiGi Way
Country: Malaysia
Topic: Environment and Climate
Last updated:
As part of its Deep Green initiative, DiGi, the Telenor Group mobile operator in Malaysia, has launched another climate initiative as it seeks to raise funds to reforest up to 120,000 square metres of the Kinabatangan forest.
This two-month campaign, which started in December 2009, will see DiGi donating NOK 5 (RM3) to WWF-Malaysia for each post paid customer who opts for electronic billing and unsubscribe for paper billings. With a mission to raise up a total of NOK 170,000 (RM100, 000) the contribution will be used to support the Kinabatangan Corridor of Life (K-CoL) reforestation project.
Help conserving endangered wildlife
With the fund, WWF-Malaysia will create forest connectivity within K-CoL, which will eventually allow wider wildlife movement as well as improve the quality of habitat along the forest corridor. This will also contribute towards restoring the ecological integrity of the K-CoL floodplain and help to conserve endangered wildlife and support ecotourism. The Kinabatangan forest is home to at least 10 rare species of wildlife including orang-utan, proboscis monkey and pygmy elephant.