Deep Green – Addressing Climate Change

DiGi aims to reduce the company’s carbon footprint by close to 50 per cent of its 2011 projected baseline of 130,000 tonnes of CO2 within 3-4 years – a challenging ambition by any standards and particularly for any company in the ICT industry.

Reducing our own climate impact

Adopting a two-pronged approach, DiGi aims to achieve its ambitious goal by addressing its internal CO2 emissions in the areas of:

• Mobile & IT networks
• Building & transport management
• Employee attitudes

DiGi is also implementing innovative solutions to reduce the combined climate impact of the company and its external stakeholders through marketing, products and community programmes.

Saving the mangrove forests

Malaysia has been identified as one of the five countries in the world to have lost the most mangrove forests since 1990 due to land clearing. Working with the Malaysian Nature Society, DiGi engages students, businesses and authorities in the Kuala Selangor region to save these highly CO2-absorbing plants. Activities include replanting trees, monitoring the soil and water quality and reporting any changes in the biodiversity indicators of the wildlife and flora population.

Read more about the mangrove project

Deep Green NOW! – local engagement

The mangrove project is part of DiGi’s community engagement programme, Deep Green NOW! The idea is to bring awareness and understanding of climate change and local environmental issues to communities across Malaysia. Through a mutual learning process with the local communities and neighbouring schoolchildren, we aim to address the many real risks our environment faces from climate change, and how we can develop innovative solutions and sustainable lifestyle options to minimise our combined impact on climate change.

Feel the heat, Time to Change

An internal campaign was launched on 30 June 2008 to create greater awareness about DiGi’s plans to go Deep Green and about Climate Change. Entitled “Feel the Heat, Time to Change”, the three-week campaign saw an intensive awareness campaign to emphasise the point that every individual can make a difference in the global fight against climate change. Employees will work continuously to maintain this level of awareness and to educate people about climate change and about how their contributions can make a positive difference personally and professionally.

Going green – not just another business expense

According to the report on the environmental impact of the ICT industry “Smart 2020: Enabling the low carbon economy in the information age,” the ICT industry is set to surpass the aviation industry as a major carbon emitter by 2012. This must be counteracted.

“We know that by setting a target of a 50 per cent reduction in CO2 emissions we are setting ourselves a great challenge, but we want to make a real difference on this critical issue. The first step is to get our stakeholders along the value chain to gradually change their attitudes towards climate change and to realise that going ‘green’ can be mutually beneficial for everyone, and not just another business expense,” said CEO of DiGi, Johan Dennlind.

For more information about Deep Green, please contact:

Lee Lim Bee Yoke, Corporate Communication, Corporate Affairs, DiGi

tel: + 6016 328 8826, e-mail: lbylee@digi.com.my

or visit: http://www.digi.com.my/deepgreen

For more information about the Telenor Climate Change Programme, please contact:

Ola Jo Tandre, Acting Vice President, Group CR

tel.: +47 95174579, e-mail: ola-jo.tandre@telenor.com

or visit: Climate Strategy

Download the report “Smart 2020: Enabling the low-carbon economy in the information age” at www.smart2020.org.