Our worldwide markets and mobile operators

Highlights from our mobile operators and the markets in which we operate.

The Nordic-region Europe Asia

Sweden

Following the acquisition of Vodafone Group’s Swedish mobile operation on 5 January 2006, our wholly-owned subsidiary, branded Telenor, is the third largest mobile operator in Sweden with an estimated market share of 18%.

Telenor in Sweden offers voice and non-voice services to both the consumer and business segments.

Licenses and network

Telenor in Sweden currently holds 3 licenses: a GSM 900, a GSM 1800 and a UMTS license. Under the terms of the UMTS license, we are required to provide network coverage to 97% of the population (8.9 million people) by 1 June 2007. As of 31 December 2006, we provided coverage to 96% of the population.

Telenor seeks to position itself as an operator with a unique customer focus, offering simplicity and user-friendliness. During 2006 efforts to combine the mobile, fixed-line and broadband solutions offered by Telenor subsidiaries in Sweden in one service concept have been initiated. Providing a single point of contact for customers for these services will be a main task during 2007.

Retail

Telenor has its own distribution channel, Telenor Stores in Sweden. There are today 60 Telenor Stores situated all around Sweden with a focus on the densely populated areas. We have a distribution strategy to increase the use of low-cost channels, like our own stores, and to enter into direct agreements with customers, both in mobile and broadband.

Key figures - Telenor Sweden

Key figures - Telenor Sweden

> http://www.telenor.se/

All figures refers to Q4 2007 unless otherwise stated

Market data
Sweden

  • Population (2005, in million): 9.0
  • Land area (sq KM): 410,934
  • Population per sq KM: 22
  • Population growth (%) av.2001-2005: 0.4
  • GDP per head (US$): 39,532
  • GDP per head (US$) purchasing power parity: 32,619
  • Real GDP growth (%) av. 2001-2005: 2.2
  • Inflation (%) av.2001-2005: 1.5
  • Market share 2006

  • Pie chart
  • Total Mobile Market

  • Chart

All market figures refers to year-end 2006 unless otherwise stated