Serbia

Telenor is the second largest mobile network operator in Serbia, serving more than 3 million subscribers. As of the first quarter of 2008, the estimated market share was 39 per cent. Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia's first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.

The headquarters of Telenor Serbia are located in Belgrade.

Licences and network

Telenor Serbia currently holds 10-year licences for GSM 900/1800 and 3G standards, subsequently renewable for a successive 10-year period on application. The Telenor GSM network presently covers almost 90 per cent of Serbia's land area and 95 per cent of its populated area. In 2007 the third generation (3G) cell phone technologies became operative, supporting both High-Speed Downlink Packet Access (HSDPA) and Universal Mobile Telecommunications System network (UMTS).

Services and innovation

Telenor Serbia offers advanced voice and non-voice services to subscribers on both a prepaid and a contract basis. Telenor has invested in its own stores and distribution networks across Serbia, offering the latest in technology and mobile services, some of which are:

• Smartphones with push-based wireless access to e-mail, built-in GPS and advanced media player for music and video.
• Telenor Music. As the only operator in Serbia, Telenor enables users to download and buy music and video clips legally via WAP.
• The mCard enables phone credit recharge directly from your bank account using SMS.

A study conducted by Deloitte for Telenor in 2007 estimates that the mobile sector generated nearly 5.7 per cent of the Serbian Gross Domestic Product (GDP) in 2006. The sector has created full time employment for almost 34,000 Serbians, both directly through the operators themselves, and indirectly through suppliers and dealers.

For more information, please visit http://www.telenor.co.yu

Key figures - Telenor Serbia

For more information, visit

> http://www.telenor.co.yu/