Mobile
Telenor is the largest mobile telecommunications operator in Norway and a significant international mobile operator, with a number of operations outside Norway.
We have majority shareholdings in mobile operations in Norway, Denmark, Sweden, Ukraine, Hungary, Serbia, Montenegro, Thailand, Malaysia, Bangladesh and Pakistan, as well as significant minority interests in one international mobile operation in Russia.
Cross-border synergies
In 2006, we successfully realised a number of cross-border synergies within our organisation. We are continuously focusing on the use of new technologies to improve service quality and reduce costs. We also continue to implement a common segmentation model that enables a more effective target market execution so we can gain greater insights about our customers globally.
New visual identity
In February 2006, Telenor launched a new brand. During the years, the Group's new visual identity has been adopted by nine of our international mobile operations.
Following the launch in Telenor Pakistan in 2006, our youth brand "djuice" is now being marketed in Norway, Hungary, Ukraine, Bangladesh and Pakistan. In total, there are now 10 million djuice subscriptions.
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