Strategy
Telenor's main strategy is to focus on subscriber growth in our mobile operations and to increase overall profitability by combining Group industrialisation with local drive and responsiveness. Further, to develop our leading position in the Nordic region with a broad range of communication services.
This strategy implies the following focus areas:
To strengthen our position as an international mobile operator
We intend to continue to strengthen our mobile industrialization mobile operations by obtaining control over selected mobile companies. Control is essential for us to benefit from cross-borders synergies, such as scale in procurement, to develop new services and implement best practices, to improve operational efficiency and to increase our overall profitability. We intend to manage our non-strategic investments as financial investments and to exit from international mobile operations where we cannot obtain control over time.
To strengthen our position in the Nordic region
We intend to continue to streamline our mobile and fixed operations in the Nordic region by exploiting the benefits resulting from economies of scale and cross-border synergies. We believe our Nordic presence will improve support to our customers by building upon our expertise in, and our range of, both mobile and fixed services.
To be the leading provider of communications services in Norway
Being the leader in a broad range of services in both the residential and business markets in Norway, we will seek to improve profit performance in the mobile and fixed areas by introducing new services and through a wide range of cost-cutting initiatives.
To continue to be the leading distributor of TV services to consumers in the Nordic region
We will continue to develop new opportunities to strengthen our strategic position as a leading distributor of subscription-based television in the Nordic region. We will focus on attracting new subscribers and increasing revenue per user by providing attractive content and new interactive services.
Global coordination achieving local competitiveness
Telenor's global coordination programme has a single goal: To increase the local competitiveness of our mobile operations by taking advantage of our global joint competence and scale.