Leaving the lab to meet the customer
Most of the innovation in telecommunications today doesn’t happen in laboratories. It happens and evolves in a highly dynamic interplay between user demands and technological advances.
In Bangladesh, people without a bank account can now pay their electricity bills safely and conveniently through a new solution based on mobile communication. They don’t even need their own mobile phone. In Drammen, Norway, homecare nurses can do their office work on a mobile PDA, allowing half an hour of extra time for their patients every day.
At Telenor, we seek to understand these dynamics on a multitude of levels and turn them into new solutions that respond to true customer needs. This ambition underpins the way we organise our innovation efforts. It also explains why we have extended our main focus to embrace not only technological research, but our interface with customers and suppliers. And it reflects that as a service provider, our natural focus is service innovation.
More on Telenor Research and Innovation on our Corporate Responsibility section
More on innovation in our annual review for 2006
Read more on innovation and how it takes different forms in different parts of the world:
> New Research & Innovation unit established
> A Nordic advantage
> Understanding Asian consumers
> Succeeding in a new industry
